Jennerian Excess: Deciphering the Codes of Calabasas Cool for the Layperson
- Editorial Team

- Oct 28, 2024
- 3 min read
Calabasas. A kingdom built on contour and controversy, where the lingua franca is a peculiar blend of Valley Girl drawl and Instagram captions. And reigning over this sun-drenched fiefdom? The Jenners, of course. Their brand of cool, a heady cocktail of conspicuous consumption and carefully curated nonchalance, is as perplexing as it is potent.
Let’s be clear, I'm no stranger to the allure of luxury. A well-cut blazer, the whisper of silk against skin – these are things I understand. But the Jennerian aesthetic, it operates on a different frequency entirely. It’s a world where Birkins are treated like tote bags and private jets are mere background noise. A world where excess isn't just embraced, it's practically weaponized.
Take, for instance, their wardrobes. A dizzying carousel of vintage Alaïa, barely-there micro-trends, and enough logo-emblazoned streetwear to make Dapper Dan blush. It’s a high-low mix that shouldn’t work, yet somehow, on them, it does. Like a perfectly tossed salad, the disparate elements somehow coalesce into something strangely palatable.
And then there's the beauty. Those faces, sculpted and highlighted to within an inch of their lives, are a testament to the transformative power of modern cosmetics. Or perhaps, a testament to the transformative power of a bottomless bank account. Either way, it's a look that's spawned a thousand imitators, each one striving for that elusive Jennerian glow.
But it's not just about the clothes or the makeup, is it? It's the attitude. That effortless, almost bored, air of wealth and privilege. The kind of confidence that comes from knowing you can buy your way out of any situation, any faux pas, any unfortunate paparazzi shot.
It's enough to make one cynical. To dismiss it all as a carefully constructed facade, a masterclass in image manipulation. And yet, there's a part of me, a tiny, voyeuristic part, that can't help but be fascinated. It's the same fascination, I suppose, that drew millions to reality television in the first place. The desire to peek behind the curtain, to see how the other half lives, even if that "other half" exists in a hyper-real, Instagram-filtered universe.
Because here's the thing about the Jenners: they're selling a fantasy. A fantasy of effortless wealth, of beauty achieved through sheer willpower (and a little help from the best doctors money can buy). And for all their carefully curated lives, there's a strange honesty to it. They're not pretending to be anything other than what they are: incredibly wealthy, incredibly privileged young women who are perfectly happy to flaunt it.
So, can the rest of us ever truly decipher the codes of Calabasas cool? Can we ever hope to emulate that particular brand of Jennerian je ne sais quoi? Probably not. And frankly, that's probably for the best. Because the truth is, their world, for all its glossy allure, is ultimately a rather shallow one. A world where worth is measured in likes and followers, where happiness is something you buy, not something you feel.
But that doesn't mean we can't appreciate the spectacle of it all. The sheer audacity of it. The way they've managed to turn excess into an art form. And who knows, maybe, just maybe, there's a lesson to be learned from all the madness. A lesson in the power of self-belief, in the importance of owning your narrative, even if that narrative is one of extravagant consumption and carefully staged Instagram moments.
Or maybe, it's just about the clothes. And the Birkins.
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