Bella's Baggage: Unpacking the It-Girl's Jet-Set
- Editorial Team

- Oct 11, 2024
- 2 min read
She’s everywhere and nowhere, a shimmering mirage in a vintage Dior slip dress, flitting from Cannes to Capri to Coachella with the casual grace of a seasoned air hostess. Bella. You know her, of course. The cheekbones, the brows, the perpetually bored pout that somehow morphed into the epitome of cool. But beneath the patina of privilege, the curated Instagram feed bursting with private jets and diamond chokers, lies a question: what does Bella actually carry?
I’m not talking about the latest It-bag, though God knows she has them all, slung carelessly over that impossibly tiny waist. I’m talking about the unseen baggage, the emotional luggage we all lug around, even – perhaps especially – when draped in couture.
I remember a time, not so long ago, when fashion’s darlings were more likely to be found chain-smoking Gauloises in a Parisian cafe than sipping green juice on a yacht in the Aegean. They were muses, enigmas, creatures of the night. Kate Moss, slouched in a leather jacket, a halo of cigarette smoke framing that iconic face. Or Shalom Harlow, all raw limbs and fierce intelligence, stomping down the runway in nothing but a spray-painted dress. They were fascinating, flawed, undeniably present.
Bella, and her ilk, exist in a different stratosphere. One where authenticity is meticulously curated and spontaneity is pre-planned six months in advance by a team of publicists. Their lives, meticulously documented on social media, feel strangely hollow, like a perfectly arranged still life. Beautiful, yes, but lacking the messy vitality of real life.
Which brings me back to the baggage. What anxieties, what insecurities, what hopes and dreams are tucked away behind those guarded eyes? Does she ever tire of the relentless travel, the constant scrutiny, the pressure to maintain that impossibly perfect image?
I think of the time I saw her, not on a red carpet or a runway, but in a dingy airport lounge, huddled beneath a threadbare blanket, her face scrubbed clean of makeup, looking every bit the exhausted twenty-something. For a fleeting moment, the mask slipped, and I saw a flicker of something raw, something real. Vulnerability? Fatigue? It’s hard to say. But it was gone as quickly as it appeared, replaced by the practiced nonchalance that has become her trademark.
Perhaps that’s the burden of being an It-girl in the age of Instagram. To always be “on,” to project an image of effortless glamour, even when the reality is anything but. To live in a world where the lines between personal and public are so blurred as to be nonexistent.
So, the next time you find yourself scrolling through Bella’s perfectly curated feed, filled with envy and longing, remember this: even the most coveted It-bag comes with baggage. And sometimes, the heaviest burdens are the ones we can’t see.
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